The brand is known mainly for its luxurious line of tailor-made suits. It also produces ready-made collections that can be admired in dozens of official boutiques around the world. Brioni designs, develops and produces Su Misura clothing and ready-made collections, as well as leather goods, shoes, glasses and perfumes.
In the 1980s, the Brioni brand created its own school of tailoring. Experienced craftsmen pass all their knowledge there to young adepts in the art of tailoring, whom the company then employs as specialists. The brand is eagerly worn by the biggest stars of cinema and politics.