Care for the natural environment and work ethics are the main values of a family-owned clothing company from the Italian region of Umbria. Since the late 1970s, Brunello Cucinelli has been specializing in the production of cashmere clothing i.e. soft goat wool, which is characterized by exceptional delicacy and fluffiness. Cucinelli personally travels to Mongolia every year to buy cashmere directly from local producers.
The Brunello Cucinelli fashion house offers women’s and children’s collections, but focuses on creating luxury men’s suits, outerwear and smart-casual style collections dominated by classic cuts and soft earth tones. According to Brunello Cucinelli, men’s wardrobe should mainly consist of soft sweaters, light jackets, well-cut jackets and comfortable, down vests.